10,000+ feet. One Trusted Voice. 50 Years of Keeping East Tennessee Moving.
Pete Michaels Traffic

For Sponsorship Information

Contact Pete Michaels:

Most Ads Get Ignored. Traffic Reports Don’t.

Reach 100,000+ Knoxville Commuters Every Day Inside Traffic Reports They Actually Listen To

Your message runs live inside traffic reports across 20+ stations, not as a traditional ad, but part of the report itself.

  • 100,000+ listeners every weekday
  • Morning & afternoon drive time
  • Across 20+ stations
  • 90% of advertisers renew

Powered by Knoxville’s only airborne traffic reporting system for real-time traffic coverage

Years Reaching Knoxville Drivers

Radio Stations & TV Outlets in East TN

Listeners Every Weekday

%

First-Time Advertisers Renew

Put Your Business Inside the One Thing Knoxville Drivers Always Listen To

When people listen to traffic reports, they’re paying attention.
That’s where your message goes.

Traffic reports are one of the few things commuters rely on, and your message runs alongside traffic reports, delivered live across 20+ stations.

Not squeezed into a break.

Not competing for attention.

Built into what people are already listening to.

That’s why businesses like Ripley’s, UT Vols, and King Pure Water keep renewing — because it delivers.

Your business shows up during the most consistent, high-attention moments of the day — morning and afternoon drive time.

Simple to Start. Easy to Manage.

One Call. Every Station.

One call gets your message across 20+ radio and TV stations across Knoxville.

No juggling vendors. No production fees. No complicated buying.

Live. During Drive Time. Every Weekday.

Your message is delivered live by trusted local radio personalities during peak drive time — not in a commercial, but inside traffic reports people are already listening to.

Change It Anytime. No Fees.

Need to promote a sale or update an offer?

Change your message anytime — no production fees, no extra costs.

Businesses Don’t Just Advertise —
They Stay Because It Works.

Local businesses across Knoxville are seeing long-term results:

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“The phone rings and I write policies
when I’m advertising with Pete Michaels.”

— Josh Allen
Josh Allen Insurance
Knoxville, TN
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“Every time we run spots with Pete Michaels,
we see an immediate increase in phone calls
and walk-in traffic.”

— Will Kegley
President, Master Battery
Knoxville, TN
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“Sponsorship of Pete Michaels Traffic
has been the key to our success for almost 35 years.”

— Paul Meyer
Owner, Altruda's Restaurants
Knoxville, TN
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“We have sponsored Pete Michaels Traffic for over thirty years.
Pete produces results and we’re excited about the future!”

— R&M Climate Control
Knoxville, TN

Knoxville’s Most Recognized Traffic Name — Working for Your Business

Pete Michaels doesn’t report traffic from a studio. He reports live from his own 200 mph turbo aircraft over East Tennessee each weekday, reaching listeners across 20+ stations with real-time traffic coverage.

Pete Michaels has been a trusted voice in East Tennessee traffic for more than 50 years. He’s a Mayor’s Achievement Merit Award recipient, one of the most recognized names in Knoxville traffic, and a pioneer in airborne traffic reporting.

When your business runs with Pete, it runs with the most recognized name in Knoxville traffic, and that trust and recognition transfer directly to your business.

Hear What Your Customers Are Hearing Right Now

This is a live traffic report your customers hear every day — updated every 10 minutes during peak drive times.

Picture taken from the back seat of a driver stuck in traffic.

Join the Businesses Already Advertising with Pete Michaels

These businesses trust Pete to keep their brand in front of thousands of local drivers every day.

UT Vols (All Vols) Logo
Ripleys Logo
Ice Bears Logo
McGhee Tyson Airport Logo
Barnett Roofing Logo
Garza Law Firm Logo
King Pure Water Logo
Pioneer Heating and Air Logo
Jiffy Lub Logo
Worktrux Logo
Davids Abbey Carpets Logo
Precision Garage Door Service Logo
Kadunza Logo
Burkhart Enterprises Logo

May 2020 Sponsorship Discount

PMTMAY2020

We are all working together to recover from the economic effects of these few months. Pete wants to help. Contact him directly before the end of May with this code PMTMAY2020. It entitles you to receive a discount on your first media buy that you can use through the end of the year.

Sponsorship Information

For free information about how you can become a sponsor of Pete Michaels Traffic, contact Pete or Ed.