Americans spend more time in their cars than ever before.

We reach all demographics from Gen-Xers to Boomers to Seniors!

Radio as a Major Player in your Advertising Mix

Radio can be a major player in your advertising mix if you know how to use it. Here are the secrets that Pete has learned over 50 years in broadcasting.

  1. Your spot MUST BE showcased. It has to motivate the listener to pay attention to your message: so let's make a part of Pete Michaels Traffic Report and not just another commercial that listeners try to avoid. With a normal radio commercial, you're on the air, but are the listeners paying attention?
  2. Pete Michaels Traffic Report is the most effective ear-grabbing tool on the air PERIOD.
  3. The BIG secret? Repetition, Repetition, Repetition. Staying on the air consistently creates and keeps the momentum you need. Consider the long-view as you prepare your budget. We will work with you to make it happen.
  4. Unless you stay in the ears of prospective customers on a regular basis, they will forget who you are and what you're offering. A Pete Michaels Traffic sponsorship solves that problem.